Are you a good referral?

We tend to refer our friends and family to businesses that we know, like, and trust because our reputations are also on the line.  By endorsing a company’s service, we are telling our friends that they can trust our judgment and that we have their best interests at heart.

Are you a good referral?  Answer the following questions.

  • I get calls from new clients telling me they got my number from a business acquaintance, a former client, a friend, or an active client of mine.
  • People often give me the name of someone to contact for whom I can provide my service.
  • People readily provide me with testimonials for my work.
  • Other businesses ask me to provide them with brochures or business cards to place in their location.
  • When I ask a client if s/he knows of anyone who could use my service, I usually receive a name upon which to follow up.

If you answered yes to all of the above – then you’re a pretty safe referral and people trust you to provide a good service to their friends.  If you answered no to any of them, don’t despair – there are some simple steps you can do to become a good referral.

Improve your trust factor

Knowing the risk that people are taking by referring friends to your business, here are some steps you can take to increase their trust in you.

  • Provide quality service to everyone – all the time.
  • Thank them for their referral (phone call, email, card, chocolate, etc.).
  • Respond to all inquiries in a timely fashion.
  • Do what you say you’re going to do.
  • Deal with any issues in an open and honest fashion.

By improving your trust factor with your business associates and clients, you will become a good referral because they will know that you value their reputation and their endorsement.

Jamie, Program Manager

Coaches’ Corner with ETHOS Business Coaches is featured Mondays on the ETHOS Blog.  Click here for Coach Bios.

Visit Business Works to learn more about ETHOS’ Self-Employment Program.


4 Responses to “Are you a good referral?”

  1. Judith Chnn Says:

    I’ve just discovered this blog. I’ll have to revisit it from time to time. Excellent topics and advice. Yes, referrals are a big part of doing business in our community. Very useful tips. Thanks.

  2. Valerie Childs Says:

    Thank you ! A great reminder to get going on those testimonials I have been meaning to write…good business and life practise…gratitude and unhappiness cant co-exist. 🙂

  3. Angela West Says:

    Another great blog post Jamie! I especially like the “improve your trust factor” piece, those are simple, yet extremely valuable points 🙂

  4. Kate Lehmann Says:

    I knew I was good at something! I love giving referrals to other Business Works participants. Once you network with others and use their services or products you feel compelled to refer them to others because Business Works attracts only the best! My Reiki clients are always eager to share their testimonials. Recently a client suffering with sarcoidosis (a painful respiratory ailment) had a successful treatment and is scheduled for more treatments. (permission granted to use her success – “pain free”) I love Business Works! Love & light, Kate

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